Conceptualizing diverse and impactful campaigns across the digital landscape

I’m passionate about finding new ways to tell stories, capture attention, and inspire audiences. In my work, I leverage creativity and data to create engaging, platform-specific content that resonates with millions of followers — and meets (and exceeds!) key company KPIs.

I built the social media strategy for WNYC Studios from the ground up, and worked with influential people like Gloria Steinem, Michelle Obama, and Tyra Banks.

At The Points Guy, I have launched numerous influential digital series and overseen key partnership campaigns with major brands and organizations, including Audi, Delta Air Lines, American Express, Disney, Capital One (sadly no comped Taylor Swift tickets ☹️ ), and Make-A-Wish Foundation.

My work has garnered multiple awards and nominations, including Webby, Shorty, and Digiday Awards.

In everything I do, I aim to inspire, inform, and engage — propelling brands to new heights in the digital world.