Captivate attention. Nurture authentic connections. Tell meaningful stories.
My primary focus lies in conceptualizing, crafting, and executing engaging campaigns that resonate with diverse audiences — always with an eye on fostering high levels of engagement.
SERIES
Pocket Guide
FINDERS KEEPERS
Helping our followers bring a piece of their travels home, by curating the best souvenirs from around the world
The series goes beyond the typical tourist trinkets, delving into the heart of each city to uncover unique, thoughtful gifts that truly capture its essence. Whether it's a locally crafted piece of art, a traditional delicacy, or a novel item that speaks to the city's culture, these videos provide insider tips on what to search for.
The success of this series extends beyond our audience engagement. It also garnered the interest of Destination Marketing Organizations (DMOs), who have now become official brand partners.
The series' ability to resonate with both our audience and industry organizations attests to our commitment to creating compelling, useful content that resonates with travelers and offers significant value to our partners. By aligning with DMOs, we can provide more comprehensive, localized insights to our followers and more broadly support the travel industry.
MEMES
Each episode distills essential information about a destination into bite-sized tips and insights. Local customs, must-see attractions, hidden gems… you get a snapshot of a destination directly in the palm of your hand.
This type of series strengthens our brand's connection with our audience, reaffirming our position as a trusted source in the travel industry.
Leveraging the power of humor to expand our reach
These easily digestible, relatable pieces of content not only entertain our existing community but attract new audiences. It also shows that we’re tapped into news and culture.
This approach has successfully expanded our reach and fostered a sense of community. Laughter is universal, and by sprinkling it into the mix of our informative content, we stay engaging, relatable, and welcoming.
Recognizing the need for accessible yet comprehensive travel information, we launched a cross-platform social media series called "Pocket Guide” to simplify the travel planning process.
